Creating a sense of exclusivity can be a very effective marketing tactic. Check out this copy from luxury goods providers Rolls-Royce Motor Cars, Singapore Airlines, and Mikimoto: "Bespoke is Rolls-Royce" "Our Singapore Airlines Suites…provide the distinguished few with their very own haven of … [Read more...] about Exclusive offer, but not for you
How do camp counselors communicate so well?
Just about the last place you might turn for inspiration on public speaking might be summer camp. In fact, summer camp is full of experienced speakers who engage with difficult audiences all day long. The job of a camp counselor is to guide kids through the activities at camp; to ensure that their … [Read more...] about How do camp counselors communicate so well?
Smart public speakers show up early
Today I am teaching a group of people how to create dynamic PowerPoint presentations. So I arrived at my client's office at 8:15 and went to the conference room to set up. With the help of the IT guy, I made sure that my Macbook would play nicely with the projector. I set handouts and business cards … [Read more...] about Smart public speakers show up early
Create an awesome Ignite in 6 steps
What if you only had 5 minutes and 20 slides to wow a roomful of people? That's the premise of an Ignite talk. Your slides auto-advance every 15 seconds. That means that you have to choose your words carefully, create slides with a lot of visual impact and be very entertaining. Think of it as an … [Read more...] about Create an awesome Ignite in 6 steps
When somebody plagiarizes your slides
What can you do if somebody uses your slides without your knowledge or permission? It's a valid question, considering that PowerPoint files are regularly exchanged among designers, clients, prospects, coworkers, conference organizers, attendees, etc., etc., etc. At any point the files can be … [Read more...] about When somebody plagiarizes your slides
Hate PowerPoint? Ditch the slides.
Today I persuaded someone not to hire me. And it didn't bother me one bit, because I knew I was doing him a favor. Sometimes we're asked to communicate in ways in which we're not comfortable. When that happens, people can tell you're not at your best. In the case of my client, maybe he really … [Read more...] about Hate PowerPoint? Ditch the slides.
Making the best of a bad room setup
Have you ever had to present in a room that looked like it was designed by somebody who has never given a presentation? When you have to deal with a less-than-optimal presenter setup, there are ways to make the best of this bad situation. Portrait of a really bad layout The above photograph was … [Read more...] about Making the best of a bad room setup
How many slides should my presentation have?
Do these quotes sound familiar? "I only want to see three slides." "My boss says we get one slide per presenter." "We don't want to go over 20 slides for this presentation." It's very common to be restricted to a certain number of slides in a presentation. And it's a very silly way to do … [Read more...] about How many slides should my presentation have?