Have you ever been assigned a task only to find out afterwards that there was no point to completing it? If you're a marketer or public speaker, you have to avoid the temptation to give your audience busywork disguised as something they need to do. Because when they find out what you've done, … [Read more...] about Nobody likes busywork and pointless tasks
How to make presentations less boring
"There is no such thing as a boring project. There are only boring executions." So said Irene Etzkorn, one of the United States' leading experts on plain English writing and simplifying communications. Many of us will be faced at some point with communicating information on a boring subject. But … [Read more...] about How to make presentations less boring
One of the best PowerPoint add-ins on the market
For people who constantly work with PowerPoint, add-ins help to streamline the workflow and enable users to do more in less time. Add-ins are supplemental programs that add custom commands or features to PowerPoint. Strangely, although I've been using PowerPoint since 19*cough-cough*, I've never … [Read more...] about One of the best PowerPoint add-ins on the market
Do your pictures speak the RIGHT thousand words?
You've probably heard that "a picture speaks a thousand words." This means that rather than spend time trying to describe something, you can communicate more quickly and efficiently with an image. This instant communication occurs whether you want it to or not, so choosing the right images for your … [Read more...] about Do your pictures speak the RIGHT thousand words?
Marketing 101: Fish where the fish are
Recently, I encountered such an outrageously bad marketing tactic, contrasted with a fantastic marketing tactic, that I wanted to share it with you. No, there's nothing about PowerPoint in this article, but I thought it was important enough to share with you. What is up with this kiosk? I was in … [Read more...] about Marketing 101: Fish where the fish are
Why copying other people’s jokes is lame
People love to laugh, which is why marketers continue to generate funny content in the hopes of attracting attention to their products and services. Humor is also a great thing to include in your presentations—you set the audience at ease and make them more receptive to your message. But rehashing … [Read more...] about Why copying other people’s jokes is lame
The top 3 reasons to stop numbering your slides
Should you put numbers on your slides? It's a question that comes up again and again. But you're in luck because I have the definitive answer for you: "No." Here are three reasons why not. Reason #3: Slide numbers take up space When you use slide numbers, you create a footer area into which … [Read more...] about The top 3 reasons to stop numbering your slides
How do you reward loyal customers? Not like this, I hope.
Marketing can be a tricky game. Everybody knows that advertising is designed to get people to spend money on products and services, so savvy companies supplement their advertising with relationship marketing. When a company works to establish good relationships, people are perfectly willing to … [Read more...] about How do you reward loyal customers? Not like this, I hope.