Creating a sense of exclusivity can be a very effective marketing tactic. Check out this copy from luxury goods providers Rolls-Royce Motor Cars, Singapore Airlines, and Mikimoto: "Bespoke is Rolls-Royce" "Our Singapore Airlines Suites…provide the distinguished few with their very own haven of … [Read more...] about Exclusive offer, but not for you
How to fix a boring presentation
Do boring presenters set out to be that way? Do they wake up in the morning and say to themselves, "Gee, I hope I can get someone in the room to fall asleep during my presentation today!" or "I want to over-complicate my presentation so the investors don't know whether or not to fund me." Of course … [Read more...] about How to fix a boring presentation
Create an awesome Ignite in 6 steps
What if you only had 5 minutes and 20 slides to wow a roomful of people? That's the premise of an Ignite talk. Your slides auto-advance every 15 seconds. That means that you have to choose your words carefully, create slides with a lot of visual impact and be very entertaining. Think of it as an … [Read more...] about Create an awesome Ignite in 6 steps
5 ways to amp up your presentations
A forgettable presentation is delivered by a low-energy guy. He may fidget or fumble. He reads from his slides in a monotone and expects you to just sit there and listen. He's boring. But some presenters are exciting! What they say sticks with you for years to come. An exciting presenter moves … [Read more...] about 5 ways to amp up your presentations
The BLUF Statement: Your secret PowerPoint weapon
How many presentations have you attended where the presenter took forever to get to the point? I'm betting it's probably quite a few. The problem is that presenters can often be so close to their material that they can clearly see the benefits of what they're talking about and they forget to tell … [Read more...] about The BLUF Statement: Your secret PowerPoint weapon
When somebody plagiarizes your slides
What can you do if somebody uses your slides without your knowledge or permission? It's a valid question, considering that PowerPoint files are regularly exchanged among designers, clients, prospects, coworkers, conference organizers, attendees, etc., etc., etc. At any point the files can be … [Read more...] about When somebody plagiarizes your slides
Hate PowerPoint? Ditch the slides.
Today I persuaded someone not to hire me. And it didn't bother me one bit, because I knew I was doing him a favor. Sometimes we're asked to communicate in ways in which we're not comfortable. When that happens, people can tell you're not at your best. In the case of my client, maybe he really … [Read more...] about Hate PowerPoint? Ditch the slides.
Don’t read your PowerPoint slides!
Sometimes you need to do a presentation for which you aren't fully prepared. Maybe you didn't get your act together, or maybe the presenter duties were thrust upon you at the last minute. Whatever the circumstances, there are usually two ways a presentation like this can go. If you're an experienced … [Read more...] about Don’t read your PowerPoint slides!