Marketing can be a tricky game. Everybody knows that advertising is designed to get people to spend money on products and services, so savvy companies supplement their advertising with relationship marketing. When a company works to establish good relationships, people are perfectly willing to … [Read more...] about How do you reward loyal customers? Not like this, I hope.
A sales presentation all about yourself misses the point
How much time do you spend talking about yourself or your company during a sales presentation? Shouldn't you be addressing customer needs instead? Time and time again I see presenters taking a "me-centric" approach to sales presentations. They tell the audience all about themselves and their … [Read more...] about A sales presentation all about yourself misses the point
Some people will always cause Death by PowerPoint. Let them.
[box style="quote"]How can we convince the 80% of presenters who are not effectively using PowerPoint to stop using it?[/box] This question was posed to me recently by a Design Dispatch subscriber. We've all seen presenters who just don't get it. No matter what they might have heard about Death by … [Read more...] about Some people will always cause Death by PowerPoint. Let them.
How to conduct live online polls during a presentation
Show of hands, how many of you engage your audience while you're presenting by asking for a show of hands? If you're doing this already, good for you! According to a recent article, 10 Presentation Techniques You Can (And Should) Copy From Apple's WWDC Keynote, by communications coach and keynote … [Read more...] about How to conduct live online polls during a presentation
How to create an effective title slide in PowerPoint
You've sweated out the details of your presentation. You've labored over your PowerPoint deck, writing, rewriting, and editing until your key messages shine through. You're ready. But are you really? Presenters often overlook a valuable opportunity to connect with their audience: their title … [Read more...] about How to create an effective title slide in PowerPoint
PowerPoint vs. Photoshop: Making pictures better by flipping them
Photoshop is the number-one tool used by professional designers for photo manipulation. But you don't need Photoshop to do some incredible things with pictures for PowerPoint. And in this article I'm going to show you how to flip objects. When you flip an object, you create a mirror image of it … [Read more...] about PowerPoint vs. Photoshop: Making pictures better by flipping them
How do you tell a story in PowerPoint?
Storytelling is not a new way of communicating ideas. In fact, people have been telling stories since the beginning of recorded history. Why do stories like the tale of Gilgamesh, the fable of the fox and the grapes, and the saga of Jason and the Argonauts continue to be enjoyed today? Because … [Read more...] about How do you tell a story in PowerPoint?
PowerPoint vs. Photoshop: How to crop photos
Everyone knows that Photoshop is the most powerful software available for manipulating photographs. But Photoshop is an insanely complicated program to master. I've been using it for over twenty years and I only use about half of its capabilities. It might seem that all hope is lost for the average … [Read more...] about PowerPoint vs. Photoshop: How to crop photos