I’m going to take a slight detour away from PowerPoint and presenting in this article to veer into Marketing 101 territory. Last week, I was at a business exposition and I shared contact information with someone who I thought was a web designer. The problems began when I tried to research his … [Read more...] about New business relationship DOA
The National Scout Jamboree is no place for a political rally
In my work as a presentation consultant, I always tell my clients is that they must consider the wants and needs of their audience. No matter what the goal of the presentation—whether it's to sell, persuade, inspire or teach—it's important that we tailor our speeches for each audience so that they … [Read more...] about The National Scout Jamboree is no place for a political rally
Marketing 101: Fish where the fish are
Recently, I encountered such an outrageously bad marketing tactic, contrasted with a fantastic marketing tactic, that I wanted to share it with you. No, there's nothing about PowerPoint in this article, but I thought it was important enough to share with you. What is up with this kiosk? I was in … [Read more...] about Marketing 101: Fish where the fish are
How to avoid four common presenter problems
While it's not possible to anticipate everything that could go wrong during your presentation, there are things you can do to ahead of time to stop problems before they start. Here are four events that could derail your whole presentation and what you can do to avoid them. Problem #1: No place to … [Read more...] about How to avoid four common presenter problems
Cheating Death by PowerPoint: Shine a Light
I am a library trustee in my town, and in November we were interviewing people from five architectural firms who submitted proposals to draw up some new plans for the library. One of the firms committed a big presentation no-no that I'd like to share with you: they turned the lights off in the room … [Read more...] about Cheating Death by PowerPoint: Shine a Light