Marketing is all about leading your customers and prospects down a clear path that leads to their purchasing your product or engaging your services. There is little room for ambiguity in marketing since you have people's attention for such a brief moment in time. Your marketing messages—PowerPoint … [Read more...] about How to magically destroy your marketing efforts
You are not the focus of your PowerPoint presentation
The other day, a friend of mine wanted my advice on pricing the redesign of her client’s pitch deck, the initial presentation shown to a prospect to get hired. When I opened the presentation, my jaw literally dropped because it was an 11-page résumé in 16-point type sandwiched between a title slide … [Read more...] about You are not the focus of your PowerPoint presentation
Good presentations start with good scripts
A gentleman once asked me to provide a quote on redoing a PowerPoint presentation. He provided a link to the presentation, which included a voiceover narration. I had to explain to him that he'd be unhappy with the results if I just did the cosmetic fixes he'd asked for. Sure, the presentation … [Read more...] about Good presentations start with good scripts
“Oh, you didn’t know that?”
How many times have you heard somebody say, "Oh, everybody knows that!" If you happen to belong to the lucky group that "knows that," you may smile and nod sagely. But if you're out of the loop it can make you feel foolish to hear these words. Something happened to me recently that clearly … [Read more...] about “Oh, you didn’t know that?”
Free Photo Resources for PowerPoint
We all know by now that pictures can often help you to communicate better than words. And that people hate, hate, HATE text-heavy PowerPoint slides. So armed with that knowledge, you set out to transform your boring deck into a beautiful gallery of effective photography. But where do you go for … [Read more...] about Free Photo Resources for PowerPoint
You Can’t Taste PowerPoint
Some people are so hung up on PowerPoint for giving presentations that they forget that in the olden days before thumb drives, projectors, and laptops there was such a thing as an engaging public speaker. I often reference the PowerPoint Gettysburg Address as a shining example of how PowerPoint can … [Read more...] about You Can’t Taste PowerPoint
Some Social Media Tips
Social Media. This is the latest in a series of sure-fire marketing tools that every business person Has To Do. Social media's great, because a lot of it doesn't cost a thing or is dirt cheap, so it seems like a wonderful way to market one's business. On the other hand, it can be a huge time sink … [Read more...] about Some Social Media Tips
