I’m going to take a slight detour away from PowerPoint and presenting in this article to veer into Marketing 101 territory. Last week, I was at a business exposition and I shared contact information with someone who I thought was a web designer. The problems began when I tried to research his … [Read more...] about New business relationship DOA
Persuading with PowerPoint: Features vs. benefits
Understanding the difference between features and benefits will help you to create presentations that audiences will really respond to. The difference between features and benefits Simply stated, "features" are the components that make up a product or service: ingredients, parts, equipment used, … [Read more...] about Persuading with PowerPoint: Features vs. benefits