On November 6, 2014, Microsoft announced that it was offering free upgraded versions of its Office software for iPhones and iPads. This is big news, because until recently people were only able to view, not edit, Office docs on their iDevices. Microsoft saw the writing on the wall and decided to go … [Read more...] about PowerPoint on an iPad? Pretty cool idea!
Marketing 101: Promotions work best when they’re promoted
Social media promotions can be a lot of fun, especially when you can see the results in real time. And a great way to get people excited about the promotion is to make it a game. I recently encountered a photo-tagging promotion at a large sporting event, but when I asked about it I was essentially … [Read more...] about Marketing 101: Promotions work best when they’re promoted
Marketing 101: Fish where the fish are
Recently, I encountered such an outrageously bad marketing tactic, contrasted with a fantastic marketing tactic, that I wanted to share it with you. No, there's nothing about PowerPoint in this article, but I thought it was important enough to share with you. What is up with this kiosk? I was in … [Read more...] about Marketing 101: Fish where the fish are
How do you deal with a bad co-presenter?
When you are presenting with another person, coordination is key. Otherwise the other guy might get the spotlight while you get the hook. A presenter gets the shaft Here's the sad story of a friend of mine whose well-prepared speech was overwhelmed by her co-presenter's lack of preparation: So … [Read more...] about How do you deal with a bad co-presenter?
How to make a terrible first impression
How often have you heard that first impressions are important? Only about a bazillion times, right? People tend to form judgments on others within the first few seconds of meeting them. If you make a good first impression as a presenter, then you will have a more positive impact on your audience. … [Read more...] about How to make a terrible first impression
How to give a lousy presentation: confidence vs. doubt
You only get one chance to make a good first impression. If you're able to prepare for your presentations, to anticipate any questions and to thoroughly practice what you're going to say, then you're going to do great! On the other hand, if you have any self doubt you need to be able to overcome it … [Read more...] about How to give a lousy presentation: confidence vs. doubt
Why do engineers make such bad slides?
Sometimes, the smartest people can create the least informative PowerPoint presentations. Why? Because they have an Engineering Mindset. The Engineering Mindset means being methodical, examining all available data, testing hypotheses, and coming to conclusions after a lengthy process. The trouble … [Read more...] about Why do engineers make such bad slides?
Why copying other people’s jokes is lame
People love to laugh, which is why marketers continue to generate funny content in the hopes of attracting attention to their products and services. Humor is also a great thing to include in your presentations—you set the audience at ease and make them more receptive to your message. But rehashing … [Read more...] about Why copying other people’s jokes is lame