Last week, I was teaching a workshop about how to write effectively for presentations. In one of the exercises, I showed the group a slide that they had created about the benefits to potential clients of choosing their company. Trouble was, it was actually a features list, which isn't nearly as … [Read more...] about Features vs. Benefits: What’s the difference and why should you care?
Persuading with PowerPoint: Features vs. benefits
Understanding the difference between features and benefits will help you to create presentations that audiences will really respond to. The difference between features and benefits Simply stated, "features" are the components that make up a product or service: ingredients, parts, equipment used, … [Read more...] about Persuading with PowerPoint: Features vs. benefits