Understanding the difference between features and benefits will help you to create presentations that audiences will really respond to. The difference between features and benefits Simply stated, "features" are the components that make up a product or service: ingredients, parts, equipment used, … [Read more...] about Persuading with PowerPoint: Features vs. benefits
How do you reward loyal customers? Not like this, I hope.
Marketing can be a tricky game. Everybody knows that advertising is designed to get people to spend money on products and services, so savvy companies supplement their advertising with relationship marketing. When a company works to establish good relationships, people are perfectly willing to … [Read more...] about How do you reward loyal customers? Not like this, I hope.
A sales presentation all about yourself misses the point
How much time do you spend talking about yourself or your company during a sales presentation? Shouldn't you be addressing customer needs instead? Time and time again I see presenters taking a "me-centric" approach to sales presentations. They tell the audience all about themselves and their … [Read more...] about A sales presentation all about yourself misses the point
Some people will always cause Death by PowerPoint. Let them.
[box style="quote"]How can we convince the 80% of presenters who are not effectively using PowerPoint to stop using it?[/box] This question was posed to me recently by a Design Dispatch subscriber. We've all seen presenters who just don't get it. No matter what they might have heard about Death by … [Read more...] about Some people will always cause Death by PowerPoint. Let them.
Good presentations start with good scripts
A gentleman once asked me to provide a quote on redoing a PowerPoint presentation. He provided a link to the presentation, which included a voiceover narration. I had to explain to him that he'd be unhappy with the results if I just did the cosmetic fixes he'd asked for. Sure, the presentation … [Read more...] about Good presentations start with good scripts
Why you should never send your PowerPoint decks to people who ask for them
How many times have people asked you to send them your deck, either after or (worse) instead of your presentation? On the surface it seems like an OK idea. It requires minimal effort and we don't want to appear rude by saying no. And it's a common enough request, so why not, right? Don't do it. The … [Read more...] about Why you should never send your PowerPoint decks to people who ask for them
March Slide Makeover of the Month
This month's slide comes from Design Dispatch subscriber Bob Carpenter of BidRx. His company wants to become the eBay or the Priceline of the pharmaceutical business. By logging on to BidRx, people will be able to get competitive pricing on their prescription medicine and save a bundle in the … [Read more...] about March Slide Makeover of the Month
Six reasons you should pay for PowerPoint design
I make a lot of prospecting calls to tell people about my presentation design services and to ask for their business, so I hear many variations on “We don't want any,” such as, “We already have a template,” “We do all of our PowerPoint in house,” and “My admin takes care of that.” Maybe you are … [Read more...] about Six reasons you should pay for PowerPoint design