Your home page is the starting point of your customers’ journey through your website. Do you welcome your website visitors? Or could your home page be putting people off?
Your business website is your online calling card. It’s often the first place people look to learn more about your business so they can decide whether or not to engage with you. Based on a quick scan of your home page, they make assumptions about your business.
Your home page should answer 5 questions:
- Who are you?
- What do you do?
- Who do you help and how?
- What sets you apart?
- What should I do next?
If your home page doesn’t answer these 5 questions, then it isn’t doing your business any favors. Furthermore, if it contains grammatical errors, broken links, “you-centric” copy, and no clear focus, visitors to your site could come to the conclusion that you bring this same lack of care to your business!
Special offer for my networking community
Do you want to find out how visitors experience your website? I’m making a special offer for members of my networking community: a Home Page Audit that gives you actionable feedback about what you can do to improve your home page.
A Home Page Audit reveals if your home page is answering the 5 questions and addresses anything that may be impeding a smooth interaction with your business.
During the Home Page Audit, I review:
- The Design
- The Language
- And the Buyer’s Journey
You’ll receive a written report with findings and recommendations on how you can create a marketing-smart home page that drives business results.
Laura Foley is a gifted Communication Strategist, writer, and editor. I spent a lot of time writing new marketing assets and offers on my website. I decided to work with Laura to review the work to ensure it was compelling to the buyer and check the grammar. I received a five-page report, and each of her suggestions improved the content. Working with Laura is one of the best decisions I have made to have that eagle eye to look at everything before it hits the marketplace. If you care about how you present yourself and your business, hire her!
Shelly Berman-Rubera
Business Strategist/Communication Expert, Small Business ResultsLaura provided great strategic insight into my website communications. She was able to articulate the pain points I solve for my clients and help me see how I could more clearly address them.
Andrew Barton
Graphic Designer, Illustrator, Children’s Picture Book AuthorI’m offering this Home Page Audit to you for just $125. The report you receive will give you enough information to decide if it makes sense to work together on a more complete review of your website. If we do, the cost of the Home Page Audit will be deducted from the total project cost.
This is a risk-free offer; if I can’t find any ways that your home page could be improved, I’ll issue a full refund.
Discover if the messages you think you’re delivering are what you’re customers are receiving!
Click the button below to order your Home Page Audit.