Creating an emotional connection

If your business provides care for beloved family dogs, your sales presentation should be warm, friendly, and inviting, not cold, lifeless, and sterile!

Before

This slide was taken from an promotional deck about a dog training and boarding facility. The way the text is written doesn’t speak to individual dog owners, it speaks to the masses. And the light blue background is too sparse and clinical. If the slide doesn’t look like a “healthy and caring environment” then the viewer won’t truly get this message.

After

Along with rewriting the text, we add a picture of a happy dog to create a stronger connection with the viewer.

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