As a graphic design and marketing professional, I know it's essential to capture people's attention immediately when I am helping a client to promote a product or service. I need to tell people what my client has to offer and/or present an intriguing idea to get the reader to dig deeper and find out … [Read more...] about Five Email Subject Lines to Avoid
Recent Projects: Eloqua Keynote
Every once in a while I get a tremendous referral that really makes my month. This happened in September, when my husband's former boss asked him if I might be available to edit the keynote presentation for the CEO of the company she now works for, Eloqua. Since I just love making PowerPoint do my … [Read more...] about Recent Projects: Eloqua Keynote
Tech Doesn’t Age Well
Salon advertising is mercurial. What's hip and fresh today is stale and boring tomorrow. Trends change constantly, so salons have to update their style books and signage all the time. Except this salon. These are photos from a salon in Western Massachusetts. From the looks of the phone, I'd say … [Read more...] about Tech Doesn’t Age Well
Tricky Flyers
The other day I taught a workshop at Worcester Polytechnic Institute (WPI). The on-campus parking situation is notoriously bad, with very few visitor spots available and full-up faculty and student lots. I knew this was the case, so I arrived early to give myself time to find a spot. But the … [Read more...] about Tricky Flyers