If you're a presentation designer and you want to make it easy for people to create great looking slides consistently, PowerPoint templates and Office themes are the best! I thought I'd take a few minutes to explain what templates and themes are and the differences between the two. Templates and … [Read more...] about PowerPoint templates and Office themes explained
How to name your files the RIGHT way
A huge problem exists that anybody who has ever put out a call for file submissions has experienced at least once in their career. I've seen it from my early days as a newspaper layout production artist to my current position as a presentation coach and Cheater of Death by PowerPoint. And it has … [Read more...] about How to name your files the RIGHT way
Why copying other people’s jokes is lame
People love to laugh, which is why marketers continue to generate funny content in the hopes of attracting attention to their products and services. Humor is also a great thing to include in your presentations—you set the audience at ease and make them more receptive to your message. But rehashing … [Read more...] about Why copying other people’s jokes is lame
Presenting at trade shows: problems and solutions
The Small Business Expo—a business networking event, trade show, and conference for business professionals—was held in mid-October in Boston, Massachusetts. Among the many offerings at the SBE were numerous workshops designed to provide valuable business skills. The workshop I attended was being … [Read more...] about Presenting at trade shows: problems and solutions
Learn PowerPoint design by copying great billboards
Like a PowerPoint slide, billboards must be immediately understandable by an audience that's experiencing numerous distractions. Good billboard design is like good slide design If you've ever driven on Interstate 95 from the Virginia/North Carolina to the South Carolina/Georgia state lines, you've … [Read more...] about Learn PowerPoint design by copying great billboards
How do you reward loyal customers? Not like this, I hope.
Marketing can be a tricky game. Everybody knows that advertising is designed to get people to spend money on products and services, so savvy companies supplement their advertising with relationship marketing. When a company works to establish good relationships, people are perfectly willing to … [Read more...] about How do you reward loyal customers? Not like this, I hope.
Audiences expect and deserve great PowerPoint design
For the past several years, I have been working with people who share my conviction that the same design principles that are used to create award-winning websites, compelling logos, and stunning point-of-purchase displays can and should be used in PowerPoint presentations. This viewpoint isn't … [Read more...] about Audiences expect and deserve great PowerPoint design
