My son is wild about Teslas! He can't afford to buy one (yet), so he wastes no opportunity to tell me how great they are and how I NEED to get one (so he can drive it). To help me to arrive at the correct decision, he's accompanied me to an Auto Innovation show, the Tesla store, and an Electric … [Read more...] about Are you an Erudite, an Evangelist, or an Enthusiast?
Top 3 ways to help people remember what you told them
Over time, people forget what they've learned unless they consciously review it. So if you want your audiences to remember what they learned, you need to make it easy for them. Here's how to help people remember what you told them during your presentations long after the fact! The science behind … [Read more...] about Top 3 ways to help people remember what you told them
How to communicate with your clients
When I was Cubmaster of Pack 12 Hubbardston, I needed to communicate a lot of information to the Scouts and their families. They needed to know when we were meeting, what they needed to bring, where we were going to be, and how they should prepare. Here's a list of the ways I got the word … [Read more...] about How to communicate with your clients
Landing pages: A marketer’s best friend
What's the the best way to get a client or prospect to do something you want them to? You need to make the action really easy to take. Simple, right? Then why do people make the marketing mistake of driving traffic to their home page over and over again? What's a home page for? So many … [Read more...] about Landing pages: A marketer’s best friend
Four icebreakers for remote meetings
Icebreaker activities are a fun way to get to know your colleagues and set a friendly tone for meetings. They work just as well online as in person! What's an icebreaker? Just as the name implies, an icebreaker is an activity that's designed to smash through the chilliness that prevents … [Read more...] about Four icebreakers for remote meetings
Presenting to persuade? Talk about the Ideal Future.
Engineers tend to put lots of data, charts, and bullet points into their presentations. This is OK when they're talking to their peers, but will cause Death by PowerPoint if they're presenting to persuade. A meeting with the CTO I have a dear friend, let's call him Sal. Next month, Sal's … [Read more...] about Presenting to persuade? Talk about the Ideal Future.
Do you use big words to sound smart? Knock it off!
Last week I was talking with a girl, maybe 12 years old, who dropped a big word during the conversation. It seemed like she might've been doing it to see if I knew what it meant. I'll give her a pass since she's young, but there's no excuse for a grown-up like you do do this when you're … [Read more...] about Do you use big words to sound smart? Knock it off!
Features vs. Benefits: What’s the difference and why should you care?
Last week, I was teaching a workshop about how to write effectively for presentations. In one of the exercises, I showed the group a slide that they had created about the benefits to potential clients of choosing their company. Trouble was, it was actually a features list, which isn't nearly as … [Read more...] about Features vs. Benefits: What’s the difference and why should you care?