If the pandemic has taught us one thing, it's that people can actually network effectively online! If remote networking events are how you meet new clients, contacts, and potential employers, the way you participate can mean the difference between getting those all-important follow-up meetings and … [Read more...] about 3 Ways to Succeed at Remote Networking
Landing pages: A marketer’s best friend
What's the the best way to get a client or prospect to do something you want them to? You need to make the action really easy to take. Simple, right? Then why do people make the marketing mistake of driving traffic to their home page over and over again? What's a home page for? So many … [Read more...] about Landing pages: A marketer’s best friend
Presenting to persuade? Talk about the Ideal Future.
Engineers tend to put lots of data, charts, and bullet points into their presentations. This is OK when they're talking to their peers, but will cause Death by PowerPoint if they're presenting to persuade. A meeting with the CTO I have a dear friend, let's call him Sal. Next month, Sal's … [Read more...] about Presenting to persuade? Talk about the Ideal Future.
Creating a cool animated title slide
Presenters often overlook a valuable opportunity to connect with their audience: their title slides. Title slides are usually displayed long before the start of a presentation and they can be be very effective billboards...if you design them well. Before ZZZZZZZZZZZZ...snork! Wha...what? I'm … [Read more...] about Creating a cool animated title slide
New business relationship DOA
I’m going to take a slight detour away from PowerPoint and presenting in this article to veer into Marketing 101 territory. Last week, I was at a business exposition and I shared contact information with someone who I thought was a web designer. The problems began when I tried to research his … [Read more...] about New business relationship DOA
PowerPoint presentations for trade show booths
Exhibiting at trade shows and conferences is a great way to reach a targeted audience for your products and services. Booth space can be expensive, so it's important to get the most out of your investment. That's why you should be thinking about providing a quality user experience when you're … [Read more...] about PowerPoint presentations for trade show booths
Nobody likes busywork and pointless tasks
Have you ever been assigned a task only to find out afterwards that there was no point to completing it? If you're a marketer or public speaker, you have to avoid the temptation to give your audience busywork disguised as something they need to do. Because when they find out what you've done, … [Read more...] about Nobody likes busywork and pointless tasks
Top DoD Officials Ban PowerPoint in US Military
WASHINGTON, DC: In an unprecedented move, top Department of Defense officials have declared that effective today, PowerPoint cannot be used in any branch of the US Military. This comes after years of public derision over slides such as the one shown above, which was universally mocked by the design … [Read more...] about Top DoD Officials Ban PowerPoint in US Military