I am a library trustee in my town, and in November we were interviewing people from five architectural firms who submitted proposals to draw up some new plans for the library. One of the firms committed a big presentation no-no that I'd like to share with you: they turned the lights off in the room … [Read more...] about Cheating Death by PowerPoint: Shine a Light
Five Ways to Be a Bad Presenter
The other night, I attended a meeting that featured a keynote presentation on the subject of increasing sales. The speaker, John McConnell (not his real name, what do you think I am, crazy?), has been a sales consultant to hundreds of companies for over a decade, so he knows what he's talking about. … [Read more...] about Five Ways to Be a Bad Presenter
Oh, Everybody Knows This Already!
The woman who sold my husband his car in 2006 keeps in touch regularly, sending letters and occasionally calling. She is doing a great job reminding us that she's still around, waiting to sell us our next vehicle. But even though she constantly updates him on things like trade-in deals, discounted … [Read more...] about Oh, Everybody Knows This Already!
MT Hauling’s Great Business Card
Sometimes in this age of electronic communications, 24/7 cable news channels, and instant Twitter and Facebook gratification it's nice to come across an old-school design that works extremely well. Take a look at this beautiful business card: Here's a very basic two-color design used to beautiful … [Read more...] about MT Hauling’s Great Business Card
Five Email Subject Lines to Avoid
As a graphic design and marketing professional, I know it's essential to capture people's attention immediately when I am helping a client to promote a product or service. I need to tell people what my client has to offer and/or present an intriguing idea to get the reader to dig deeper and find out … [Read more...] about Five Email Subject Lines to Avoid
Recent Projects: Eloqua Keynote
Every once in a while I get a tremendous referral that really makes my month. This happened in September, when my husband's former boss asked him if I might be available to edit the keynote presentation for the CEO of the company she now works for, Eloqua. Since I just love making PowerPoint do my … [Read more...] about Recent Projects: Eloqua Keynote
Recent Projects: 2010 NTS Calendar
This fall, I was fortunate to work once again with Nia Carignan, Marketing Manager for NTS, on their annual calendar project. Unlike a calendar meant for retail sale, which would need to have been printed and ready to go by this summer, the NTS calendar is distributed by sales reps to customers, so … [Read more...] about Recent Projects: 2010 NTS Calendar
Tech Doesn’t Age Well
Salon advertising is mercurial. What's hip and fresh today is stale and boring tomorrow. Trends change constantly, so salons have to update their style books and signage all the time. Except this salon. These are photos from a salon in Western Massachusetts. From the looks of the phone, I'd say … [Read more...] about Tech Doesn’t Age Well