Two simple words can undermine your messages and set people up to think less of what you're saying. Yet people use these filler words all the time. The Two Words The two words are "I/I'm" and "just." As in "I just want to say that…""I just thought that…""I'm just a…" Whenever I hear people … [Read more...] about Two filler words that damage your credibility
Are you an Erudite, an Evangelist, or an Enthusiast?
My son is wild about Teslas! He can't afford to buy one (yet), so he wastes no opportunity to tell me how great they are and how I NEED to get one (so he can drive it). To help me to arrive at the correct decision, he's accompanied me to an Auto Innovation show, the Tesla store, and an Electric … [Read more...] about Are you an Erudite, an Evangelist, or an Enthusiast?
3 Ways to Succeed at Remote Networking
If the pandemic has taught us one thing, it's that people can actually network effectively online! If remote networking events are how you meet new clients, contacts, and potential employers, the way you participate can mean the difference between getting those all-important follow-up meetings and … [Read more...] about 3 Ways to Succeed at Remote Networking
Top 3 ways to help people remember what you told them
Over time, people forget what they've learned unless they consciously review it. So if you want your audiences to remember what they learned, you need to make it easy for them. Here's how to help people remember what you told them during your presentations long after the fact! The science behind … [Read more...] about Top 3 ways to help people remember what you told them
5 things not to share at remote meetings
We've been Zooming, Go To Meeting-ing, and Microsoft Teaming for over a year now. So why is it that some people still haven't learned what not to share on-camera? The problem When millions of us switched to remote work last year, we had to learn new ways to collaborate, meet, and keep business … [Read more...] about 5 things not to share at remote meetings
To embed or not to embed fonts; that is the question
Wouldn't it be great to use a cool, unusual font in your presentation so that it doesn't look like everyone else's? The answer to this question is...it depends. A question about fonts This morning, I received an email from a graphic designer buddy of mine: Hey quick question. I'm doing a … [Read more...] about To embed or not to embed fonts; that is the question
How to communicate with your clients
When I was Cubmaster of Pack 12 Hubbardston, I needed to communicate a lot of information to the Scouts and their families. They needed to know when we were meeting, what they needed to bring, where we were going to be, and how they should prepare. Here's a list of the ways I got the word … [Read more...] about How to communicate with your clients
Landing pages: A marketer’s best friend
What's the the best way to get a client or prospect to do something you want them to? You need to make the action really easy to take. Simple, right? Then why do people make the marketing mistake of driving traffic to their home page over and over again? What's a home page for? So many … [Read more...] about Landing pages: A marketer’s best friend